Turn-around creates growth for Flexa

Flexa’s new baby furniture collection has contributed to revenue growth.

Danish manufacturer of children’s furniture, Flexa; has undergone an extensive turnaround process that has led the company to experience revenue growth for the first time in several years. The process has resulted in an intensive development of new products, a strengthening of sales efforts in Asia and Europe, and a new visual identity and interior design of the 140 specialized Flexa retail stores that are operated under franchise agreements, primarily in Europe and Asia.

The newly developed products include bed systems, storage furniture, play furniture, teaching furniture and baby furniture, and there has also been a major expansion of the range of accessories such as lamps, rugs and textiles. According to Flexa’s CEO, Carsten Dan Madsen, the new products have had a decisive impact on revenue growth.

The launch of the new store concept has so far been implemented in most Flexa stores in Europe and in 50 of the 100 stores in Asia. In 2014, openings of another 30 stores in Asia and 5 in Europe are planned.

About 90 percent of Flexa’s turnover derives from export markets, where the company is represented in 40 countries. In addition to the 140 directly operated stores, Flexa has approx. 1,000 retailers in furniture chains in Europe.
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