The inrush was large when Fritz Hansen invited to an exclusive in-house experience at the new exhibition center.
Under the slogan “Experience the Republic”, the Danish design furniture company Fritz Hansen invited to a rare event: an exclusive “within the walls” visit at their headquarters in Allerød on September 25.
Invitations were sent out to members of My Republic, which is Fritz Hansen’s customer profile program. Several hundred furniture interested Danes accepted the offer and spent some exciting hours at Fritz Hansen, where the former production halls have been converted into an exhibition center.
Here, one could both experience the latest products from Fritz Hansen and inspect the historic collection with many different pieces of furniture from the company’s more than 140 year long history. Also, there was an opportunity to see the working upholstery as well as a range of special areas, including a room dedicated to the furniture designer Poul Kjaerholm and a recreation of the famous Room 606 at the Hotel Royal in Copenhagen, which is authentically furnished with Arne Jacobsen furniture.