New turnover record at Flexa

Flexa’s CEO Carsten Dan Madsen welcomes the positive developments in a market under pressure.

2015 was another year of growth for Flexa, the Danish manufacturer of furniture and equipment for children’s rooms. The revenue amounted to 347 million DKK, which is a growth of 18 per cent from the previous year. This is the third consecutive year that Flexa can look forward to a solid increase in revenue. “We are very pleased with the development in 2015 and the beginning of 2016, especially in light of the continued weak market for furniture in Europe,” says CEO of Flexa, Carsten Dan Madsen.

The growth is partly based on Flexa’s heavy investments in product innovation, new sales organization and expansion of many new sales areas. In the product area, innovation has resulted in that products developed within the past 24 months generated more than 30 per cent of the 2015 turnover.

The large increase is also driven by the accession of many new customers, especially in the main European markets. In 2015, more than 180 new Flexa shop-in-shops were created, in addition to the approximately 550 which already exist. Alone in Germany and Austria, more than 160 new shop-in-shops were built in large furniture stores. In addition, Flexa in 2015 achieved shop-in-shop representation in 8 stores in the major Finnish furniture chain Anttila.

Furthermore, several new Flexa shops – which are independent mono-brand stores operated by franchisees – have been established in markets like China, Korea, Turkey, Paraguay and Spain.