Carl Hansen & Son’s store in Tokyo.
By Kent Dahl
Carl Hansen & Son is now firmly gripping the Japanese contract market. This is mainly due to the opening of the company’s first retail store in Tokyo in the beginning of the year. In addition, sales now spread at a greater range of the company’s collection. “Our sales for the contract market will account for 15 per cent of our turnover this year,” says Henning Rosted, who heads Carl Hansen & Son’s activities in Asia. “Previously, we sold very little for the contract market,” he adds.
Japan is Carl Hansen & Son’s largest market outside Denmark. However, the company’s more than 300 Japanese dealers typically show a narrow range of the Danish firm’s collection, focusing on the Wishbone chair.
With Carl Hansen & Son’s 185 sqm store in the fashionable Aoyama district, architects and interior designers now have the opportunity to become acquainted with a wide range of the collection. This is particularly the new products, such as CH88 dining chair or larger and more expensive furnishings, among other things, Wing Chair and Daybed. Greater focus on the contract market is especially important up to the Tokyo being host of the Olympic Games in 2020, leading to increased public and private construction.
Also several private clients have noticed the wider range, which now also includes Rud. Rasmussen’s Furniture Joinery. It helps to raise the Carl Hansen & Son’s sales in Japan with over 25 per cent this year. The increase will not necessarily take place in the company’s own store, whose primary purpose is to brand Carl Hansen & Son to support its dealers.
Read more about Carl Hansen & Son at www.carlhansen.com