New partnership to boost BoConcept’s expansion in China


The Danish furniture group BoConcept, which has 266 franchise-based furniture stores all over the world ,will now accelerate its expansion in China. This will be done through a new cooperation agreement with the Chinese furniture company Kinetic, a well-known and successful player in the Chinese furniture market.

BoConcept is represented in China with approx. 20 stores, primarily located in the Shanghai area. The cooperation with Kinetic will support BoConcept in finding new franchisees and locations for upcoming BoConcept stores in other regions of China.

BoConcept expects that the new partnership will create growth in its Chinese operations from 2015.

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