Montana reaches for new target groups

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The dresser Keep is a good example of the product universe of Montana Collection.

Danish shelf manufacturer Montana has reinvented its own concept and composed some of its many shelving units to a series of completed products. The new series, called Montana Collection, makes it possible for consumers to buy a complete piece of Montana furniture without having to orient themselves in the diverse module universe. The only thing the customer has to decide is choosing the color of the furniture from Montana’s palette of 42 different paint colors.

Montana Collection includes 22 finished products, all designed to meet various functional needs. Therefore, they also have names that explain their application. For example, Dream is a bedside table with drawer, while Pin is a bulletin board and Keep is a dresser.

All Montana Collection products are composed of existing modules, and they can of course be combined and supplemented with other Montana elements.

Montana CEO Joakim Lassen hopes that the new Montana products will invite consumers to a faster and uncomplicated decision-making, thus making Montana able to address new customer groups.

Montana Collection will be in stores from September 1 2015.

Montana Møbler
Tel .: +45 6473 3211
www.montana.dk