Mads Mikkelsen movies make viral hits for BoConcept


In February 2015, the Danish furniture company BoConcept launched the film The Call, with world famous Danish actor Mads Mikkelsen in the lead role. Afterwards, it has been followed by another movie – The Guest – also with Mikkelsen as the main figure. Both movies are recorded in attractive interior environments, dominated by furniture from BoConcept.

The two films have achieved a remarkable viral success: They have been watched more than 4 million times, and on YouTube alone, they have achieved more than 2.8 million clicks. They have caught media attention in more than 40 countries, and they have been shown more than 400 times on leading business, news, communication and lifestyle media. According to the German trade magazine MöbelKultur, the media exposure has obtained a value equivalent to approximately 1.4 million Euro. Helle Vangsgaard, head of Brand & Concept Manager at BoConcept, says that the effect of the viral marketing campaign has exceeded expectations by far.

Read more about the history of The Call and The Guest – and watch the films here.