Danish furniture retail chains Jysk, IDEmøbler, Ilva and SengeSpecialisten – all owned by Jysk-founder Lars Larsen – are the new main sponsor of Save the Children Denmark. The sponsorship means that the chains during the next two years will donate 2 million DKK to Save the Children’s work.
By the main sponsorship, Lars Larsen wants to help disadvantaged children and young people – both in Denmark and in the rest of the world – to get better opportunities for education and development.
In Denmark, the funds from the sponsorship, inter alia, will go to prevent bullying and to strengthen children’s communities with room for everyone in Danish kindergartens, schools, sports clubs and on the Internet.
In an international perspective, Save the Children will be able to do even more to help many of the children who are caught in wars and disasters around the world. In particular, Save the Children builds temporary schools and helps teachers to handle children who are affected by the miseries.
“We want to give something back to the countries with which we do business – and just in many of these countries, the work of Save the Children will make a difference. Therefore, this cooperation makes perfect sense for us,” says Lars Larsen.
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