There were good vibrations between the Danish design companies and the American architects – here visiting Onecollection’s showroom in Copenhagen.
This summer the Royal Danish Consulate General in New York organized a Danish Design Tour on behalf of seven Danish design companies. Eight specially selected specifiers/decision makers from USA’s leading American architects from the “contract-hospitality” segment were invited on a work-relevant and cultural trip to Denmark. The tour focused on building and developing strong networks between Danish design manufacturers and high-end American architects.
The tour was a great success and each Danish company had several opportunities for bonding formally as well as informally with USA’s leading architect companies such as HOK, Cuningham Group Architecture, Rockwell Group, Pierre-Yves Rochon, Wilson Associates, VOA Associates and HBA. Each Danish company hosted the American architects for company/ product presentation ending with a nice lunch or dinner, which created space for some more informal, down-time with the designers to further develop the new relationships.
Furthermore, it was a rare occasion for Danish design companies to give the American specifiers an experience that they will remember. The visits were a great opportunity for Danish companies to let potential American customers see, touch and test the products. Few weeks after the tour the Danish companies have already experienced great interest from the American architects, some of them leading to new orders filling up the order books.
A special thank you to Bang & Olufsen, Cane-line, Howe, OneCollection, Rud Rasmussen, Verpan (Frandsen Project) and Vola for making this trip unforgettable for our guests.
Due to the success from the passed tour, the Royal Danish Consulate General in New York will be organizing another tour for American specifiers focusing on the “Corporate Headquarter” segment late October 2015, so they can connect with Danish design companies specializing in this area.
For more information please contact:
Royal Danish Consulate General, New York
Deputy Head of Trade & Director of Design
Tel.: +1 917 582 9843