CEO Michael Christiansen, IDdesign.
The Danish furniture company IDdesign, which stands behind the two Danish furniture retail chains Ilva and IDEmøbler, has for the first time in company history achieved a positive financial result. The accounts for 2013/14 show a profit of 6 million DKK, which is an improvement of no less than 56 million DKK. In the same period, IDdesign’s turnover increased by 6 percent to 1.7 billion DKK, which is remarkable as the Danish furniture market has experienced no growth.
CEO Michael Christiansen, IDdesign, welcomes both the good result and the fact that the company has managed to gain significant market shares in Denmark. He puts down the progress to the sharp focusing on four product areas: living room, dining room, bedroom and garden furniture. In addition, there has been extra focus on increased marketing and better training of employees, and both have helped to attract more paying customers into the Ilva and IDEmøbler stores.
Contributing to this rise is also the fact IDdesign since 2013 has been a part of the Lars Larsen Group, which also owns interior retail chains Bolia and Jysk. This has increased the company’s financial strength, making it possible to invest in new initiatives. Michael Christiansen expects that the successful growth strategy will be continued in the coming year.
IDEmøbler owns 31 furniture stores in Denmark. An additional 5 stores – three in Denmark, 1 in the Faroe Islands and one in Iceland – is associated with the chain. Average retail space: 3,000 sqm.
Ilva owns 6 furniture stores in Denmark and one in Sweden. Another 1 store in Iceland is associated with the chain. Average retail space: 6,000 sqm.
IDdesign has 20 franchise-based furniture stores in the Middle East, Southern and Eastern Europe. Average retail space: 1,500 sqm.
Read more at www.iddesign.as