Furniture manufacturer sponsors handball star

Niklas Landin sitting in The Andersen Chair.

One of the best Danish handball players – goalkeeper Niklas Landin, who is captain of the Danish national team – has initiated a sponsorship agreement with the Danish furniture manufacturer Andersen Furniture.

“Niklas Landin and Andersen Furniture share many values and attitudes, including performing the extraordinary. We also both work seriously in constantly becoming better. Therefore, the parties have initiated a 3-year collaboration,” sales manager Morten Olsen from Andersen Furniture says.

Niklas Landin also believes that the parties will go great together. “I play in the best handball league in the world and especially for a great Danish national team, and I had, before starting the cooperation, purchased my first piece of furniture from Andersen Furniture – a S3 closet. I love to surround myself with quality and design with edge and character, and this is delivered by Andersen Furniture. When I received the sponsorship invitation, I was not in doubt, because the company fits very well with my own values.”

The cooperation has been announced just prior to the start of the 2015 World Cup in handball, starting in Qatar in mid-January. Here, there will obviously be a strong focus on Niklas Landin and his performance.

Andersen Furniture will also leverage the sponsorship of its growth strategy in the German market, as Niklas Landin plays for Rhein-Neckar Löwen, which is one of the top clubs in the German handball league, considered to be the toughest in the world.