By Kent Dahl
The Danish design furniture manufacturer, Fritz Hansen, teamed up with five other European luxury brands during the Design Week in Tokyo early November. All of them having shops in the fashionable Minami Aoyama district, they staged special exhibitions and seminars for professionals, interior and design students, as well as the general public.
Apart from Fritz Hansen, the Minami Aoyama Interior Network (MAIN) event included Bulthaup, Interiors, Flexform, Gervasoni and Minotti over two days.
Fritz Hansen made a special display of its “North East West” 7-chairs series decorated with design by Tomoko Mizu, who is a Japanese designer based in Italy for many years. She also gave a seminar during the MAIN event elaborating about the ancient technique of plating and inlay that she used to decorate the 7-chairs.
The Danish furniture manufacturer also used MAIN to introduce the relaunch of Arne Jacobsen’s Drop chair to the Japanese market. The Danish architect designed the chair for the SAS Royal Hotel in Copenhagen in 1958, and it has been out of production for many years.
Likewise, Fritz Hansen also brought its Analog table to the Japanese market during the event. The table is designed by Spanish designer Jaime Hayon, who created a tabletop, which is not square, not a circle, nor an oval.
Japan is one of the most important export markets for Fritz Hansen on par with Germany. Over the past years, Fritz Hansen’s sales to private consumers has increased considerably, and it is now matching its contract sales in Japan.
Apart from various retail outlets there is also a Fritz Hansen mono brand store in Tokyo and one in Osaka.
More information at www.fritzhansen.com