Flexa achieves great agreement in Norway


Two major players on the Scandinavian furniture scene have now signed a cooperation agreement. The companies involved are Danish children’s furniture manufacturer Flexa and Bohus, which is the biggest nationwide furniture chain in Norway. The two companies have, on the basis of Flexa’s comprehensive model program, composed an assortment of furniture and nursery accessories that matches Bohus’ demands for quality and flexibility.

The Flexa furniture will be presented in all 60 Bohus furniture stores in Norway. During the spring, special Flexa Studios will be built, covering areas between 30-50 sqm in all stores. This ensures that consumers will be met by the same presentation of the furniture, regardless of the store’s location.

“Our goal has been to create Norway’s best assortment of furniture for children, and therefore we look forward to working with Flexa,” says category manager Hanne Utakleiv Lorentzen, Bohus.

“We are very proud to be working with Bohus, as it gives us the best representation we could wish in the Norwegian market, and as we share the same values as to meet consumer demands for design, quality and functionality,” adds CEO Carsten Dan Madsen, Flexa.

Read more at www.flexa.dk