Danish online design promotion in Japan

The Danish Embassy in Tokyo beats the drum for the new Denmark Design portal on its facade.

The interest in classic Danish design is very big in Japan, and the country is one of the main export markets for many Danish manufacturers of furniture, lighting, tableware, cutlery etc. One reason is that both Danes and Japanese share a great passion for beautiful craftsmanship and functional aesthetics.

Now, the Danish Embassy in Tokyo launched a new digital design portal named Denmark Design. This is done in partnership with 12 well-known Danish design brands who all have in common that they have their own stores in Japan, and the purpose of the portal is to attract more Japanese customers into the stores.

The 12 Danish companies are:
· Fritz Hansen
· Carl Hansen & Son
· BoConcept
· Royal Copenhagen
· Georg Jensen
· Louis Poulsen
· B & O
· Kähler
· Stelton
· Eva Solo
· Danish Interior
· Morsø

You will find a link to the Denmark Design portal here.