Coop follows up on FDB furniture success

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The Mikado chair, designed in 1996 by architects Foersom & Hiort-Lorenzen, is now part of the FDB furniture collection.

As the consumer-owned Danish retail group Coop in 2013 relaunched a number of models from its popular FDB furniture collection, they were sold like hot cakes. Within a few weeks, as much furniture was sold as it was expected for the whole year.

“The interest was so colossal and came as a big surprise to us. But now we meet the interest with an extension of the production and a range of new classics from designers such as Børge Mogensen, Mogens Koch, Jørgen Bækmark and Poul M. Volther,” says furniture manager Ole Kiel, Coop. The relaunched furniture comes mainly from the 1940s and 50s, but also newer models like Foersom & Hiort-Lorenzen’s Mikado furniture series from 1996 are included in the new launch.

With the expansion of the furniture range, Coop comes closer to its original objective to deliver beautiful, functional and affordable furniture to the masses. Intentions are that the FDB furniture range continuously will be expanded with both old and newer models.

The Danish subcontractor Kvist Industries produces the relaunched FDB furniture at its factories in Latvia and Slovakia.

The furniture can be purchased in SuperBrugsen stores from 12 October and on the webshop coop.dk from 27 October.

Read more on www.coop.dk