A new bridgehead for Danish furniture design in London


On May 20, 2014, the London-based design agency Icons of Denmark will open a new 200 m2 showroom in London. Located in the middle of London’s busiest design district, Clerkenwell, the showroom represents a number of leading Danish design furniture brands, including Montana, Brdr. Andersen, Fredericia Furniture and Cane-line. The collection on display in the showroom is composed in collaboration with local architects and designers. It is organized as a “working showroom”, where the products are in daily use and therefore presented in a manner similar to the clients’ environments.

Icons of Denmark was founded in 2009 and has ever since worked diligently to raise awareness of Danish design furniture in the UK contract market. The founder, Jesper Mollgaard Jensen, is looking forward to get closer to London’s design and architectural environment with the new showroom location.

Find more information about the address and opening hours of Icons of Denmark’s showroom on www.iconsofdenmark.dk