A magnetic good idea

formland_roon&rahn
Happy winners: Nicki van Roon and René Rahn Hansen from Roon & Rahn.

At the Formland design fair in Herning, Denmark, in mid-August, product innovation for entrepreneurial companies were some of the key words. Therefore, the so-called Nordic Buzz Awards were awarded to some of the exhibitors who particularly distinguished themselves in these fields.

In the category “Best business idea”, the award was given to the young Danish designer duo Roon & Rahn, who has designed the magnetic hanger system Moodboard. Despite the company’s short lifetime, the system has already attracted considerable attention and has been sold in several countries. The company has consistently new products in the pipeline. They constantly think in development and already have their next product launch ready. “Roon & Rahn have a strategic approach to the development of their business and listen much to the users, after which they adjust the product. Therefore, they are honored for their ability to innovate,” it was, among other things, stated in the citation.

Read more about the Formland fair here and Roon & Rahn here.

Nordic Buzz supports small creative companies’ business by linking owners with professional mentors. Read more about the background of Nordic Buzz here.