20 leading Danish design companies were present when the campaign 360° on Danish Design took place in Amsterdam in early March 2015. The campaign was organized by the Danish Embassy in the Netherlands, and the purpose was to show how Danish architecture and design manage to continue a strong tradition to an innovative global leadership position.
At the opening, a series of well-known Danish and Dutch architects delivered talks about the differences and similarities between the two countries’ national design heritage and intercultural ties that bind us together.
From 6 to 8 March, interested Dutchmen – both professionals and the public – could visit the exhibition Nordic Living, which was shown in the exhibition center Design020. Here, 20 Danish design manufacturers of furniture, lighting, furnishing and interior accessories showed some of their most distinctive products. Among the participating companies were Addinterior, Carl Hansen & Son, Fritz Hansen, Magnus Olesen and Onecollection.
See a video from the exhibition here.