Danish lifestyle magazine to be published in Japan

bobedre_japan
From left: Kazuhide Kobayashi and Henrik Kohberg from the company Scandinavian Living, who is selling Danish design furniture in Japan, editor-in-chief Erik Rimmer and publisher Norio Yamanaka from Bindeballe Publishing.

Bo Bedre (in English: Living Better), which is Denmark’s largest and oldest interior design magazine, is now available at Japanese newsagents. It is the result of a new collaboration with the Japanese publisher Bindeballe Publishing, reached when Bo Bedre’s editor-in-chief Erik Rimmer recently visited Japan on a lecture tour. The publisher thinks that Bo Bedre, which is the largest Scandinavian magazine in its field, is the best example of Nordic lifestyle.

Although Danish and Japanese culture in many ways seem to be very different, there are many common features in terms of architecture and design, especially on furniture. Therefore, the publisher would like to give Japanese architects and design interested consumers the possibility to download monthly fresh Danish furniture and interior design inspiration. It also provides the many Danish furniture and design manufacturers who advertise in Bo Bedre, a whole new contact opportunity.

The Japanese have the opportunity to subscribe for monthly subscription of Bo Bedre, and the magazine will also be available to non-subscribers in selected places, including design shops. So far, only a Danish-language version will be sold in Japan.

Read more here.