A company’s brand as chair

14 Bachelor students from Furniture Design at KADK have studied how to interpret a company’s brand into a chair.

KADK is the acronym for the Royal Danish Academy of Fine Arts Schools for Architecture, Design and Conservation.

At the recent furniture fair in Stockholm, the results of the endeavours were on display at the exhibition “A Guest Side Chair.”

Each guest chair reflects the character and values of a company.

Experience all 14 interpretations of a guest chair in the above video.